Friday, January 30, 2009

Coming Soon From MAC - Well-Defined Collection 2.7.09


Well-Defined brings to life over two years of work backstage in the lab to perfect our newest foundation and concealer. Studio Sculpt SPF 15 Foundation is a rich, luxurious Cream Foundation in tube. This lush uniquely textured foundation delivers ultimate hydration while instantly revitalizing dull and dry skin. Smooth and even application yields a medium buildable coverage with a natural-satin finish. It’s paired with Studio Sculpt Concealer, which provides full-coverage that never becomes dry and cakey with a gel-based cream formula slips onto skin, effortlessly hiding imperfections.

"Studio Sculpt Foundation has fused new advancements in technology with innovative plant-based extracts to create a lush, luxurious new cream-gel foundation that delivers comfortable, weightless and flawless coverage," says Nick Gavrelis, MAC's Vice President of Global Product Development. "Makeup artists and women customers alike can easily achieve blendable medium coverage, with a luminous, satiny finish."

Gordon Espinet, MAC's Vice President of Global Makeup Artistry shares this application tip for the non-professional user: "Begin with a pea size amount on the back of your hand, and use any foundation brush to apply onto hydrated skin. Mix in a bit of your favorite moisturizer (try Strobe Cream or Strobe Liquid), which will create a sheer, luminous finish that makes skin appear to be candlelit. Use any MAC concealer over areas that need additional coverage."


STUDIO SCULPT SPF 15 FOUNDATION
NC 15, NC 20, NC 25, NC 30, NC 35, NC 37, NC 40, NC 42, NC 44, NC 45,NC 50, NC 55, NW15, NW20, NW25, NW30, NW35, NW40, NW43,NW45, NW47, NW50, NW55
Suggested Retail Price: $28.00


STUDIO SCULPT CONCEALER
NC 15, NC 20, NC 30, NC 35, NC 42, NC 45, NC 50, NW15, NW20, 25, NW30, NW35, NW40, NW45, NW50
Suggested Retail Price: $16.50

191 FOUNDATION BRUSH
Large, flat, square shaped synthetic-fibre brush with a fine, firm edge for distribution and blending of liquid, emulsion or cream products on the face or body.
Suggested Retail Price: $32.00



195 CONCEALER BRUSH
Flexible, synthetic flat brush with slight pointed tip for application and blending of all concealer formulas and other emollient products.
Suggested Retail Price: $22.00


PREP + PRIME SKIN
Suggested Retail Price: $23.00

Available February 7, 2009 at all MAC locations and at maccosmetics.com.

XOXO,
Awilda

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