Friday, June 12, 2009

Reese Witherspoon Bloomin in 09

Hi Beauties!

Today, WWD announced the partnership between Reese Witherspoon (Academy-Award Winning actress) and Avon Cosmetics to launch the star's fragrance.

The Fragrance will be called In Bloom by Reese Witherspoon.

"Witherspoon has spent the last two years serving as Avon’s global ambassador and brand spokeswoman, creating a fragrance marked something of a new endeavor for the 33-year-old.

Due out globally in November, In Bloom is the largest fragrance initiative this year for Avon, which has slowly been building its scent stable by collaborating with designers such as Emanuel Ungaro and Christian Lacroix and celebrities like Derek Jeter and Patrick Dempsey. Witherspoon — who has an Oscar for best actress under her belt for her 2006 role as June Carter Cash in “Walk the Line” as well as leading roles in box-office hits like “Legally Blonde” and “Sweet Home Alabama” — undoubtedly adds a new level of star power to the direct-sales giant’s lineup. "

The fragrance:

Top: Georgia peach, tea leaves and crisp greens

Heart: Star gardenia, magnolias and night-blooming jasmine

Base: cashmere woods, hypnotic florals and amber wood crystals.


Looking forward to checking out the fragrance later this year!

XOXO,
Awilda

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